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first_imgAirbnb recently released the results of the first quarter of this year, which showed that their marketing costs are rising quite sharply, so this move to work with Google could have important financial implications when Google starts monetizing the feature. Airbnb’s trial debut on Google, in case it becomes the standard way to distribute their offerings, is strategically important to the company because of the planned initial public offering next year. Airbnb doesn’t seem to be afraid to rely on Google to a greater extent than the advertising itself through the platform, as they have done so far. Google’s new service works in such a way that when users search for accommodation, through the Google search interface, they can select an online agency such as Airbnb and make a reservation on the website of the said agency. Airbnb’s participation in this program is a “victory” for Google, which seeks to make its travel platform comprehensive, and without players like Airbnb, there would be a big hole in the supply of offers. But Airbnb’s involvement in this project could only be a small test to see if it’s worth participating.center_img Earlier we wrote that Airbnb refuses to participate in the new program of renting accommodation within Google search, but in recent days their offer of accommodation facilities has started to appear on Google. For now, the offer of holiday homes and apartments appears only in a few European cities such as Paris, Amsterdam and Madrid, reports Shift. Airbnb’s participation in Google’s program, which could be a shorter or longer-term experiment, is significant because until recently, Airbnb was one of the few major players among online travel agencies that was absent from Google’s private rental rental site, which launched this year . Source / photo: Skift; Google Tripslast_img read more

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