Kolkata: After Mishti Hub, Muslin Hub and similar other clusters, the state government is likely to lay the foundation stone for the construction of the long-proposed ‘lighting hub’ in Chandannagar on February 22.Speaking to the Press on the sidelines of a seminar organised by the Merchants’ Chamber of Commerce and Industry on Tuesday, the minister of Technical Education, Training and Skill Development Purnendu Basu said: “Chandannagar is famous for its lighting displays worldwide. But the workers who are involved in this segment have training of the traditional kind and they learn the craft by observing others. Unfortunately, the number of these workers is plummeting.” Also Read – Bose & Gandhi: More similar than apart, says Sugata Bose”The foundation stone of the lighting hub is most likely to be laid on February 22, when Chief Minister Mamata Banerjee will visit the Hooghly district. The government has sanctioned Rs 12 crore for the project and the site of the project has also been decided,” he added. Last year, the Bengal government had announced funding for the proposed lighting hub, to give a structured boost to the industry by creating a special zone. Basu further said: “Apart from the lighting hub, the state government has also decided to open an institute in the area. This will be an industrial training institute (ITI) which will train people in electrical work, wiring and use of digital medium, helping the workers learn the craft better. Teachers who want to provide training in this institute are welcome to come and teach these workers.” Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataSpeaking at a seminar on ‘Way forward to skill Bengal: Reforms, Challenges and Imperatives’, Basu also said that India faces a serious shortage of skilled workers and only about 2 percent of workers have received skill training. A large section of the workforce lack skills and are hence unemployable. There is a need to identify the skill gap and bridge the gap with help from experts. Apart from the West Bengal Skill Development Mission, the Bengal government had also launched the flagship scheme of ‘Utkarsh Bangla’ in 2016, to deliver skill development training and to create an industry-ready workforce. Capacity building is taking place through the programme, which aims to train at least 6 lakh youths annually. The portal has been a success and it has allowed convergence of different stakeholders. The government is providing training at ITIs, as well as other institutions including private-public partnerships, he maintained.
Enroll Now for Free 5 min read Opinions expressed by Entrepreneur contributors are their own. Fresh off a holiday season that saw Amazon sell “tens of millions” of devices, Las Vegas hosted its annual glimpse into the future: the Consumer Electronics Show, where the world’s most innovative companies pull back the curtain for a peek at their new tech. And wouldn’t you know, one of the prevailing themes from that three-day journey into the future was the growing ubiquity of voice search as a marketing channel. So how does this window into the future influence small-business operations today?Why voice search is part of the future of techCase in point, independent research conducted by the Capgemini Digital Transformation Institute confirms that 51 percent of consumers already utilize voice assistants, with 81 percent of those users primarily accessing the voice assistant through a smartphone, citing convenience, multitasking enablement and speed as value-adds from the voice assistant experience. Your customers are already using voice assistance, and to capture this revenue you must embrace the tech.Related: 4 Unconventional Ways to Bring Traffic to Your SiteKleiner Perkins conducts an annual report on the digital landscape. Its most recent iteration reported voice search as having 20 percent of the mobile search origination share, and comScore predicts that number will swell to 50 percent by 2020.At this year’s CES, voice assistants took center stage even before the event was underway, dominating press day as multiple television manufacturers revealed that their upcoming television models would house voice assistants. Other products that used CES to showcase voice assistant integration included deadbolts, ceiling fans, speakers, routers, mirrors, washers, dryers, refrigerators and even a Microsoft Cortana-powered thermostat.Voice search implications for advertisersAs voice-enabled devices become more ubiquitous, advertisers are acknowledging voice as a viable channel for commerce, and they’re doing it with their wallets.Bing data from early returns on 2018 show year-over-year investment in voice search has grown by 24 percent, sustaining the momentum from the back half of 2017 and increasing through the holiday season.Related: Don’t Let Alexa or Siri Speak for Your Company: Protecting Your Brand’s Voice on AI PlatformsUsing data from Cortana, we know that the lion’s share of questions presented to voice assistants begin with either “how” or “what,” and then there’s a steep drop off in search share for the remaining interrogative words. Advertisers should think about what sorts of questions, to which their product is the answer, begin with these words, and then invest in those queries.For example, a ticket seller who wants to capture its voice-assistant-using audience should ensure portfolio coverage on [how do I buy tickets], [what website sells tickets], and [where can I go to buy tickets].How audiences communicate with voice search*Chart based on internal data from Microsoft Bing.For search marketers, whether consumers are engaging with voice search is only half the question. Understanding how these consumers engage is also critical. It’s important to relay this information to businesses so that brands can capitalize on this insight.Related: Here’s How You Can Use Alexa at WorkThere’s action here for brands, and advertisers should be asking themselves the following questions, at the least:Does our keyword portfolio have coverage for long-tail queries in command form?Does our keyword portfolio have coverage for long-tail queries in question form?Have we appended common descriptor tokens, such as “best,” “top” or “price,” to our core product keywords?According to proprietary research by the call intelligence company Invoca, voice search is the preferred mode of communication for 20 percent of consumers making a purchase of $500 or more, only 2 percentage points removed from the 22 percent who prefer traditional online search. And according to the same research, not only are voice assistants facilitating purchases, but they’re also influencing them. Invoca reports that 39 percent of its polled population had a voice assistant who influenced one of their purchases in the past month. Voice search is an opportunity for business owners to direct consumers toward their products and services.While the digital transformation is demonstrably under way, it’s also still in its fledgling stages. What we do know is that the future of search is predictive. Voice assistants are delivering personalized and salient information to their users, while also advancing our traditional conceptions of search. Search engines are the intelligence fabric for modern AIs, and the advancements thereof are improving predictive search capabilities. Soon users will find items that they didn’t yet know they wanted. Voice search will be a principal contributor to this movement as search becomes a partner capable of dialogue with a consumer on any platform and any device.Related: 10 Crazy Tidbits About the First Voice of Apple’s SiriMy colleague Christi Olson is Bing’s evangelist and speaks at events on search and digital marketing all over the world. She recommends small businesses and entrepreneurs focus on the following when it comes to their marketing:Write content in a conversational tone that sounds natural when spoken aloud.Listen to your customer’s questions and create compelling digital content to provide specific answers.Understand where you can compete to be the spoken answer — start with queries that already rank on the first two pages of the search results and optimize for the featured snippet placement.Your customers are already using voice search. It’s up to you and your business to meet them there. April 6, 2018 This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now
Posted by Europe is calling with new Air Transat ad campaign Share Tags: Air Transat, Britain & Europe << Previous PostNext Post >> Travelweek Group TORONTO — A wallop of late winter weather, from record snowfalls and high winds in the Maritimes to snow storms in southern Ontario, is good timing for the launch of Air Transat’s multimedia ad campaign.On television, radio, billboards, the web and social media, as well as in print media, Air Transat is promoting its 27 European destinations across the Toronto area for the next four weeks. Campaigns will also run in Vancouver, Calgary, Montreal and Quebec City.“On TV and the web, Air Transat presents two videos based on the anticipation of a vacation in London and Greece, featuring stories that highlight the happiness we feel when booking a European holiday with Air Transat,” says Geneviève LeBrun, Vice-President of Marketing at Transat Tours Canada. “Transat reaffirms its role as a leader in holiday travel to Europe, a market in which it has been present for 30 years, and stands out for its wide variety of destinations, available by direct flight.”More news: Apply now for AQSC’s agent cruise ratesThe videos of the campaign can be viewed on YouTube:London: youtu.be/5pXv4csP76oGreece (available in French only): youtu.be/jQcHHtCVHAQAir Transat is also surprising consumers by offering hors d’oeuvres in 16 restaurants – Italian, Greek, Portuguese, Spanish and French – in Montreal and Toronto, giving diners a taste of the flavours they would encounter at some of Air Transat’s most popular destinations.Air Transat’s summer 2017 transatlantic flight program offers 27 destinations including new addition Tel Aviv. Tuesday, March 14, 2017