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first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  11 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 2 December 2002 | News World Vision uses affiliate marketing partner to boost Christmas gift sales World Vision is the second charity to team up with UKaffiliates.com to run an affiliate programme. Save the Children joined earlier this year and offer affiliates 9% on donations generated, capped at £4.50 on donations of £50 or more.Some charities already generate income from acting as affiliates of other merchants. Indeed, it is effectively the online version of the charity credit card, an affinity programme whereby the charity earns a fee for introducing a customer for the credit card company and a small fee every time the credit card is used. It is interesting then that so few charities have tested affiliate marketing. Perhaps they believe that they can secure sufficient online advertising and PR through donated space. The benefit of a professional affiliate programme, however, is that it can offer much more detailed performance statistics, compared to simply relying on donated space.The range of banner ads on offer from World Vision is very good. Apart from the standard sizes of 468×60, 88×31, and 125×125, they also offer ths ‘skyscaper’ at 120×600. The theme of the ads is consistent, and most of them include an element of humour. For example, “a goat is for life, not just for Christmas,” and “imagine the kids delight on Christmas morning… We didn’t say it was your kids did we.”For some reason the Great-gifts.org Web site makes no mention of the affiliate programme. This omission is a mistake: there will almost certainly be visitors to the Web site who won’t want to buy or donate, but who might be willing to help World Vision promote the site. World Vision has teamed up with UKaffiliates.com to drive sales and donations at its alternative gift Web site, great-gifts.org.World Vision will pay Web site owners between 1% and 5% on sales made by people clicking through from their site. Web site owners are given a range of banner adverts and links to place where they wish on their site. UKaffiliates.com tracks the click-throughs and actions of people clicking on those links, and then handles World Vision’s commission payment to each affiliate.Great-gifts.org is based on an idea made popular some years ago by US non-profit Heifer International. It encouraged supporters to buy practical presents for people in the developing world, rather than buy presents for their friends and family who probably did not really want them. Presents such as a cow, chickens or a sewing machine were on offer. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more